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Google copies Apple: You can now easily opt out of online tracking

Google’s replacement for third-party cookies, called Federated Learning of Cohorts (FLoC), has been controversial since it was first outlined. Now Google may be making it easy to opt out of FLoC.

FLoC is a new way to track users online so that they can be shown targeted ads (which Google can charge more for), but Google claims that FLoC offers better anonymity than third-party cookies and offers a good compromise between relevant ads and absolute online privacy.

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