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Sony’s new Bravia XR TVs boast ‘cognitive intelligence’

Sony’s new line of 65-inch Bravia XR Master Series TVs are starting to roll out to retailers now, following a preview of the TVs back in January. These premium displays come with the Cognitive Processor XR, a new image processor that works to bring “cognitive intelligence” to Sony’s products. 

Rather than relying only on artificial intelligence like Sony’s previous TVs, displays with the Cognitive Processor XR monitor what’s in the frame in real time in a way that mimics how the human brain breaks down images. 

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