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How to write a blog post with optimal SEO

An enormous amount of content is published to the internet every day, so if you want to attract readers to your blog, you’ll need more than the best website builder and a topic to talk about—you’ll also need to understand SEO, or search engine optimization.

SEO is the process of tailoring your blog post to make it more visible on search engines such as Google and Bing. These search engines analyze web pages for certain indicators of content and quality. If you learn how this works, you can implement a few simple tricks to move your posts higher up in the search results. In this feature, we show you how to write a blog post with SEO in mind, in order to bring in more readers.

Step 1: Have a clear purpose

Think about SEO when writing your blog posts (Image credit: Pixabay)

Before you write your post, think about what its purpose is. There should be one clear, specific topic that your article is about. Consider what kind of person you want to read your article, what they should get out of it, and what search terms they might use if they were looking for it. Answering these questions will help you write the article and implement the following steps.

Step 2: Structure your article for readability

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