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Apple Car — here’s how analysts think it can stand out against Tesla

The Apple Car won’t be unveiled until it’s ready. It’s the slow-and-steady approach Apple often takes when working on a new product. The Cupertino-based company usually opts to stand back and evaluate the marketplace, carefully dissecting problem areas and finding ways to improve. This is most evidenced by the iPhone.

If Apple wanted to, it could have created a handset to compete with the PalmPilots and BlackBerrys of 2005. Yet, Steve Jobs and co. focused on reimagining phones, rather than iterating on a version of what was currently available. After the iPhone was unveiled, the market shifted completely. Apple could do the same with the car world.

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