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Cure auto insurance Super Bowl commercial just raised the bar for tone deaf ads

The Cure Auto Insurance Super Bowl commercials is one of those ads that will likely become instantly despised — even by people who never heard of the company before.

The premise is simple, and stupid. A woman (who doesn’t even get to have a name) brings an idiot named Tommy into her boss’s office to explain that Tommy brought her into his office and “whipped out his opinion” — except that Opinion is said in such a way that you can tell it’s supposed to be a place-holder for something you should never show your coworkers.

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